Category: Guides and References

A History of Theme Parks

“Location-based” entertainment for the masses has been around a long time; Ancient Rome is remembered for their games of gladiatorial combat and sporting events in

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The Saudi Gigaprojects

Once primarily of appeal to religious tourists, Saudi Arabia is now positioning itself to become the ultimate leisure destination. Under the Vision 2030 Plan, launched

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The Reality of Pen Rates

We have a love-hate relationship with penetration rates. As you might be aware, penetration rate methodology is the predominant method used to forecast attendance at

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Batumi Cable Car

Mandate: Conceptualize new potential attractions for the Argo Cable Car in Batumi, Georgia.    Source: Georgia.travel As one of the city’s most iconic attractions, the cable car takes visitors on

Yixing Wellness Resort

Mandate: Conceptualize the program and components, recommend sizing, and develop an illustrative financial model for a new type of retirement village that combines elements of world-class wellness resorts. For this

Discovery Adventures Shangrao Adventure Camp

Mandate: Conceptualize and provide high level economics for a Discovery-branded adventure park and educational camp.  Our client was a Jiangxi Province-based real estate developer who owned several hundred hectares of

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