Privacy Policy

Introduction

As the leading provider of information and data to the global attractions industry, TPDB Limited respects your privacy and is committed to protecting your Personal Information. This Privacy Policy describes the types of Personal Information we collect and our practices for using, maintaining, sharing, and protecting it. It also describes the rights and choices you may have with respect to your Personal Information and how you may contact us about our privacy practices.

This Privacy Policy applies to the following websites and any associated The Park Database websites, products, services, and mobile applications: theparkdb.com, tpdb.ltd.

When using our websites, you may choose to interact with features from third parties that operate independently from The Park Database, such as social media widgets and links to third-party websites. The Park Database has no control over and is not responsible for the privacy practices of such third parties. This Privacy Policy does not apply to the extent The Park Database does not own or control any linked websites or features you visit or use. We recommend that you familiarize yourself with the privacy practices of these third parties.

1. Types of Personal Information

“Personal Information” means any information directly or indirectly relating to an identified or identifiable individual. Examples of Personal Information The Park Database may collect include:

  • Payment information (credit card and other payment card information)
  • Personal contact information (name, mailing address, email address, phone number)
  • Business information (office location, business contact information, department, job title/description, professional bio)
  • Log-in credentials (username, password)
  • Photographs and biometric data (facial geometry)
  • Usage details (log-on activity, search terms, views, clicks, downloads, The Park Database-related preferences, lead submission information, cursor movement, scrolling activity and other related attributes)
  • Technical details (IP address, geolocation information, cookie/session IDs, authentication information, browser type/version, operating system/platform)
  • Any other information you or other The Park Database customers may upload or enter into to the Services

2. Collection of Personal Information

The Park Database may collect Personal Information using the following methods:

  • Directly from you when you provide it to us (information you enter into web forms, participation in phone calls or video conferences, attendance at one of our events, subscription agreements, and contracts or submit to the Services)
  • Through your participation in focus groups, surveys, promotions, and contests
  • The Park Database’s internal customer relationship management system and databases
  • Researching public websites where permitted by the Terms of Use (company websites, search engines, social media)
  • Automatically through tracking technologies (cookies, web beacons, log files), including over time and across third-party websites or other online services

3. Use of Personal Information

We may use your Personal Information for the following purposes:

  • Communicating with you
  • Providing you with the Services
  • Authenticating use, detecting potential fraudulent use, and otherwise maintaining the security of the Services
  • Developing, testing, improving, and demonstrating the website and services.
  • Creating and maintaining a customer relationship management system, member directories, and invitation lists for The Park Database events
  • Carrying out our legal and contractual obligations and enforcing our rights, including billing and payment processing
  • Anonymizing and aggregating information for analytics and reporting
  • Advertising, marketing, and selling the Services, including linking together or merging Personal Information with other Personal Information so that we may better understand your needs and inform you about our Services and those of our partners
  • Any other purpose with your consent

4. Disclosure of Personal Information

We may disclose Personal Information:

  • To affiliates and other entities within The Park Database’s group of companies, business and distribution partners, other The Park Database customers, and subscribers, and service providers
  • To third parties when you use a third party feature in our Services
  • To enforce or apply our Terms of Use and other agreements or comply with any court order, law, or legal process, including government or regulatory requests
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of The Park Database’s assets
  • To advisors, consultants, auditors, or similar professionals to assess our business, financial, and legal obligations or operations
  • If we believe it is necessary to protect the rights, property, or safety of The Park Database or others
  • For any other purpose disclosed by us when you provide Personal Information
  • With your consent, such as when you choose to provide your information to third parties

    • We may also disclose de-identified information without restriction. Note that if you make any Personal Information publicly available on the Services, anyone may see and use such information.

5. Security of Personal Information

The Park Database implements security safeguards to protect your Personal Information.

We take steps to secure Personal Information through administrative, technical, and physical safeguards designed to protect against the risk of accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.

Unfortunately, we cannot guarantee the security of information transmitted through the Internet, and where we have given you (or where you have chosen) a password, you are responsible for keeping this password confidential.

6. Retention of Personal Information

The Park Database will retain your information only for as long as is reasonably necessary for the purposes set out on this Privacy Policy, for as long as your account is active (i.e., for the lifetime of your The Park Database customer account), or as needed to provide the Services to you. If you no longer want The Park Database to use your information to provide the Services to you, you may close your account. The Park Database will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and as otherwise described in this Privacy Policy. Please note that closing an account may not make your email address, username, or property name (if any) available for reuse on a new account. We also retain log files for internal analysis purposes. These log files are retained for a brief period of time, except in cases where they are used to protect the safety and security of the Services, to maintain and improve functionality of the Services, or to comply with legal obligations.

7. Global Policy Changes

This Privacy Policy may be updated periodically to reflect changes in our privacy practices.

We will post changes on this page and identify the date the privacy notice was last revised at the top of the page. If we make material changes to our privacy practices, we will notify you through a notice on the home page of the websites covered by this Privacy Policy. If a material change will apply to Personal Information we have already collected, including any new purposes for which the Personal Information will be used or disclosed to which you have not previously consented, we will additionally seek your affirmative consent.

8. Contact Us

For any questions about this privacy policy or our practices, you can contact us at data@theparkdb.com